According to this study, Mobile money was an enabler of sports activities betting. The seamless integration of cellular cash wallets and sports activities betting platforms, reliability, consistency, ease of use and ease of entry to cellular money was a serious enabler of sports activities betting.
Further, the examine found that majority of people partaking in sports activities betting have been aware of the risksposed by sports betting eg addition and advocated for betting firms to provide different https://zaharamedia.co.ke methods to leisure apart from betting. To most individuals in betting, they perceived the federal government to do very little to curb the adverse results of sports betting.
The privacy offered by mobile cash as had a constructive affect on sports activities betting. Majority of individuals participating in sports betting searched for info and made decision on the way to wager based mostly on info obtainable on social media platforms similar to Facebook, twitter, Instagram and WhatsApp. Majority of betters have been aware that sports betting was a form of playing. In addition, they perceived to be in command of their betting actions and thus continued to guess.
Sports betting is most likely to affect males beneath full employment between the ages of 21 – 40 years in Kenya. Secondly, this examine recommends for targeted mass schooling of consumers with a particular bias to the lads. It is recommendable for sports activities betting companies to arrange dedicated social media accounts that impact and environment friendly in supply of knowledge on sports bets.
The common goal of this study was to assess sports betting impression in Kenya. To obtain these aims the examine utilized a descriptive research design using quantitative analysis approach. The inhabitants of the research was drawn individuals partaking in sports activities betting within Nairobi County. In whole, it was estimated that 2 million people had been engaged in sports betting. Using stratified random sampling and Yamanes method a pattern size of 100 respondents was selected for inclusion within the examine.
In addition, the study concludes that social media is the single largest most essential source of information for sports betting. In addition, social media websites are the major supply of purchase selections for brand new customers in sports betting.
The authorities was disinterested in managing the protection policies of individuals engaging in sports betting and didn’t management the exposure, advertisement and promotion of sports betting. On the contrary, authorities was solely interested in maximizing its revenues via taxation of sports betting companies. This research concluded that cellular cash has had a huge impact on sports activities betting in Kenya. The relationship between cell money and sports activities betting is enhanced due to the ease of entry to cellular cash, the price effectiveness and efficiency of cellular cash, transparency, consistency, reliability and privateness of mobile cash wallets.
Collected data was analyzed using SPSS and MS Excel worksheets utilizing descriptive statistics of frequency distributions, means and modes. The study discovered that majority of the people engaging in sports activities betting had been male of the ages below forty years and above 21 years. In addition, the largest supply of revenue for sports activities betters was salaries indicating that a employed people have been at a higher probability of engaging in sports activities betting than entrepreneurs and unemployed people. Most of sports bets had been placed using the web site on a greater than once per week interval.